Build a strong brand to generate revenue

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Float or Founder episode 23: Erin Bury and Kevin Oulds

How do you rebrand death into something a bit more sexy? Erin Bury and Kevin Oulds discuss the process of making wills and estate planning something that people want to partake in and invest in. From Kevin's early stage business, to rediscovering what customers needed, to becoming what Willful is today, Erin and Kevin share it all.

This husband-and-wife duo have interesting insights into building a great company culture early on, how VCs receive them, and how their brand is their true differentiator and how that impacts them. See what it takes to run a company together and positively brand a complicated and somewhat taboo topic.

About Erin Bury

CEO of Willful

Erin Bury is the CEO of Willful and former Managing Director of Eighty-Eight Agency.

About Kevin Oulds

Founder of Willful

Kevin Oulds is the founder of Willful and Head of Business Development.