Alyssa is the founder and CEO of Lilia, an egg freezing concierge that helps women explore their fertility options. Lilia provides research and guidance, making it easy for women to decide whether to freeze their eggs or not — and then supports those who move forward. When Alyssa froze her eggs a few months ago, she threw the world's first ever egg-securing celebration. Lilia wants more women, like Alyssa, to have the freedom of celebrating family planning according to their own timeline. Lilia has been featured in Forbes, the Globe & Mail, FLARE magazine, and is backed by some of Canada & Silicon Valley's most renowned investors.