Kerri-Lynn McAllister

Kerri-Lynn McAllister

Founder of Pawzy

About Kerri-Lynn McAllister

Kerri-Lynn is turning her love of dogs into a company, Pawzy, a resource to connect beloved pets and their owners to resources and services.

Kerri-Lynn McAllister is an entrepreneur, and a technology and digital marketing expert with over a decade of experience building online marketplaces that arm Canadians with better and more complete information to make purchase decisions. She was a founding team member of, a leading financial product comparison website with over half a million annual users, and was most recently Chief Marketing Officer for Lift & Co., a publicly-traded legal cannabis review and comparison platform.

Now, Kerri-Lynn is combining her love of marketplace technology with her love of animals. Her two Cavalier King Charles Spaniels inspired Kerri-Lynn to create Pawzy, a website that connects pet parents with the best pet care advice and services.

Pawzy connects pet parents with the best pet care advice and services. There are few and lackluster online resources to research, review or price compare essential pet care services such as veterinary care or insurance coverage. We believe that pets are an integral part of our families, and pet parents should be able to experience trust, confidence and transparency in searching for information and services.


How did you get started?

I have two Cavalier King Charles Spaniels, and, like many millennial pet owners, I consider them to be my children, or “furbabies”. I experienced frustration trying to find the information online that I needed to provide the best possible care for them. The information is scattered and fragmented throughout the web, and needed consolidation and beautification.

What's the most exciting thing that’s happened since launching your company?

GI am really excited to see that the pet industry appears to have more female leaders and diversity than other industries I have been a part of. In fact, we will soon be announcing a partnership with another female-led pettech company.

What's the biggest roadblock you’ve faced running your company?

It’s so difficult to connect with web development talent in the city. It’s a booming tech and job market, and developers are flush with choice. In general, it’s hard to find people that align with your passion and values, but it’s even harder when it comes to technical roles.

What do you wish you knew at the beginning?

You need a plan B and a plan C, and should be prepared to pivot when things inevitably go wrong. And things always take longer and cost more money than you expect them to.

What is your favourite spot in Toronto?

I love the Riverdale neighbourhood where we live. It has some great restaurants and it’s close to downtown, but we are surrounded by greenery and dog parks. I just joined the coworking space the East Room in south Riverdale, and it’s a really cool building housing some exciting startups.