Justin Thouin

Justin Thouin

Co-founder and CEO of LowestRates.ca

About Justin Thouin

Justin is the founder and CEO of LowestRates.ca, a fintech company that helps people save time and money by allowing them to compare insurance, credit cards, mortgages, and loans offered by North America’s leading financial institutions.

Justin Thouin is the Co-Founder and CEO of LowestRates.ca, one of the fastest growing companies in Canada. He is an EY Entrepreneur of the Year Award finalist and under his leadership, LowestRates.ca has ranked in the top 50 on Maclean's/Canadian Business' Growth 500 list of Canada's Fastest-Growing Companies for the past three years, most recently placing 11th in 2018. The company also ranked 9th on Deloitte's 2018 Technology Fast 50 due to its exceptional revenue growth and recently was the recipient of Startup Canada's High Growth Entrepreneurship Award. Prior to starting LowestRates.ca, Justin spent much of his career as a senior executive in the online gaming industry, and is one of Canada’s foremost experts in this space.

In addition to leading LowestRates.ca, Justin invests in early-stage startups and mentors aspiring entrepreneurs. As an alumnus of the Smith School of Business at Queen's University, he supports his alma mater through speaking engagements and student competitions where he’s able to connect with Canada’s future business leaders.

In his personal life, Justin is a sports and music enthusiast; playing competitive tennis, coaching his daughter’s soccer team, and singing in a local rock choir. He also has a number of real estate investments that include a mix of commercial and residential properties.

Justin has been featured on CTV, BNN, CP24 and in The Globe and Mail, Huffington Post, Maclean's, MoneySense, and hundreds of other media outlets.

LowestRates.ca provides Canadians with a fast and convenient way to save two of their most valuable assets–time and money. The free, independent service connects directly with leading Canadian financial institutions to provide consumers with a comprehensive list of rates. LowestRates.ca wants to help everyone become more financially literate, and is nearing its goal of saving Canadians $1-billion in interest and fees.


How did you get started?

I was working in the UK and saw that financial rate comparison sites were everywhere, and that most of the population in England started with them when considering any personal financial product. Then, after having two painful experiences with my mortgage and car insurance renewals, I realized that this sort of service was so needed in Canada, and decided to try and make it happen! We started from scratch in 2012 with $150,000, have not raised a penny since and it has been an amazing journey.

What's the most exciting thing that’s happened since launching your company?

The fact that we have saved millions of Canadians close to a billion dollars in interest and fees. It is so gratifying to have helped Canadians make better financial decisions, keep more of their hard earned money in their pockets, and hopefully allow them to spend that money they saved on things that make them happy!

What's the biggest roadblock you’ve faced running your company?

Starting from literally nothing with only $150,000. We had no website, no partners, no consumers, no financial services experience or contacts, and only an idea when we started. Getting a company from $0 to $1 million per year in revenue is so hard and it is very true that scaling from $1 million to $10 million is far easier. Now our hoping is that going from $10 million to $100 million per year is easier as well!

What do you wish you knew at the beginning?

Not sure anything. Every decision and experience along the way has resulted in where we are today. Who is to say what would have happened had we done things differently.

What is your favourite spot in Toronto?

Right now probably on the sidelines wherever my daughters' happen to be playing soccer!