Founder of Quill
Spring of 2019 Fatima will launch Quill, a tech software that helps podcasters engage with their listeners.
Fatima Zaidi has had over nine years of experience in Business Development, Marketing, and Strategy. Her expertise in sales effectiveness and partnerships led to her role as VP of Business Development for Eighty-Eight, a Toronto-based creative communications agency, where she’s responsible for all inbound and outbound sales. Prior to Eighty-Eight she was Head of Business Development at retail company Rent frock Repeat (which was featured on Dragons’ Den - Canada’s version of Shark Tank - in Season 7), where she was responsible for the overall management of all strategic business development, marketing, and customer relationship activities nationwide. This spring Fatima is also launching Quill a tech software that helps podcasters engage with their listeners.
Fatima is a commentator for Global News and BNN, and she contributes to The Globe and Mail, Huffington Post, Financial Post and BetaKit. She was named one of Marketing Magazine’s top 30 under 30 marketers and brand developers for 2016, one of Flare Magazine’s Top 100 Canadian Women, Notables Young Entrepeneur of the year for 2018, and was a finalist for the 2017 Toronto Board of Trade Young Excellence Awards. Fatima is a frequent guest speaker, a member of the National Speakers Bureau, event host, and moderator for organizations including Generation Now, the Retail Council of Canada, and DX3. She also teaches classes about sales and business development at local tech school Camp Tech..
How did you get started?
When I joined 88, I started looking into podcast marketing as a viable revenue stream. Through numerous studies I found that podcast marketing converts as high as 61% which is pretty astounding considering traditional advertising only converts at 1-2%. It’s no wonder brands looking to connect with young consumers are moving aggressively into podcast marketing. I started doing some of my own research to find the pain points of podcasting and 6 months later Quill was born.
What's the most exciting thing that’s happened since launching your company?
Raised pre-seed in 2 weeks of $100k, we haven’t even launched yet and we are getting PR requests, and we have 300+ podcasters already signed up on our platform.
What's the biggest roadblock you’ve faced running your company?
Finding a CTO. It’s like looking for a needle in a haystack. You need someone who has the technical background, someone you can trust, and someone you can afford.
What do you wish you knew at the beginning?
It’s still the beginning for me. We only incorporated in August, however I wish I had slowed down a bit and invested more in market research. A price I’m paying for now.
Who has been key to your success?
Success is a very arbitrary term. I don’t consider myself to be “successful” yet by my standards.
What is your favourite spot in Toronto?
Campenchano. Who doesn’t love a good taco?