Founder & Editor-in-Chief of Do Well Dress Well
Chanele McFarlane is the founder and editor-in-chief of Do Well Dress Well. Do Well Dress Well is a career lifestyle blog that provides practical and relatable content on personal branding, networking and professional development. With a goal of minimizing the gap between competence and confidence, Do Well Dress Well also leads a non-profit initiative called Confidence Through Conferences, which provides diverse women with complimentary and discounted tickets to minimize the financial barrier.
Chanèle McFarlane is a multiple award-winning personal branding expert, TEDx speaker and marketing communications specialist who is passionate about crafting meaningful stories and experiences. By day, she leads employer branding at a major financial institution.
Outside of work, Chanele is the Founder & Editor-in-Chief of Do Well Dress Well, a career lifestyle website that has cultivated a loyal online community around content on personal branding, networking, professional development and style. With a passion for professional development and 6+ years of digital marketing, PR and communications expertise, she serves as an advisory board member for Young Women in Business Toronto, Humber College’s Content Strategy program and Notable Life, Canada’s leading publication for driven young professionals. She also leads programming for two non-profit organizations - Women and Color, where she has built the curriculum and student experience for their public speaking bootcamp and Accelerate Her Future, a career accelerator for self-identified women of color in university and college programs.
A sought-after speaker at conferences, universities, colleges and organizations across North America, Chanèle has been recognized as one of PR in Canada’s Top 30 Under 30, one of the Top 100 Black Women to Watch in Canada and one of the Top 25 Women of Influence.
How did you get started?
I simply decided that I wanted to start a blog to talk about personal branding and style as a creative outlet outside of work. I built it from scratch - no followers, no connections - but was determined to build a community, showcase my expertise and accelerate my career. 3.5 years later, I no longer just have a blog but a day job I really love in addition to a full-fledged public speaking and community leadership career.
What's the most exciting thing that’s happened since launching your company?
I did my first TEDx talk in March 2019!
What's the biggest roadblock you’ve faced running your company?
Putting too much pressure on my “passion”. When my success was solely dependent on bringing in a full-time income, my work no longer became enjoyable and I became faced with the decision to continue for the sake of the title, prestige and “freedom” of being an entrepreneur or rejoining the corporate world and doing my work on the side.
What do you wish you knew at the beginning?
I wish I had more realistic expectations around the entrepreneurial lifestyle. Like many of us, I fell into the Instagram hustle trap and although yes, there are some things about being a full-time founder that were fun, I definitely was too starry eyed going into it which led to a huge expectation hangover.
What is your favourite spot in Toronto?
I love Harbourfront. There’s something so peaceful about walking by the water, especially in the summer time.