brand building

Build a Strong Brand. Generate Revenue.

Erin Bury & Kevin Oulds's podcast on Float or Founder.

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Erin Bury and Kevin Oulds' podcast on Float or Founder

How do you rebrand death into something a bit more sexy? Erin Bury and Kevin Oulds discuss the process of making wills and estate planning something that people want to partake in and invest in. From Kevin's early stage business, to rediscovering what customers needed, to becoming what Willful is today, Erin and Kevin share it all.

This husband-and-wife duo have interesting insights into building a great company culture early on, how VCs receive them, and how their brand is their true differentiator and how that impacts them. See what it takes to run a company together and positively brand a complicated and somewhat taboo topic.

erin  bury kevin oulds willful

Erin Bury and Kevin Oulds


"There's no set formula for anybody. [It's] a consistent work in progress."

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