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Chanele McFarlane is the Editor-in-Chief and founder of Do Well Dress Well, a content platform that helps people create remarkable careers and personal brands. She shares with us the challenges and benefits of running a content platform. Chanele has advice for any young entrepreneur looking to launch their next big personal branding item. Chanele has explored monetization, different digital marketing tactics to gain traction, and talks about how she grew her audience in the early days. As a millennial who is all too familiar with how we are balancing a million and one things, Chanele shares how she's grown great initiatives in her spare time and surrounded herself with supportive people.
Chanele also shares with us how she's impacting diversity in networking events through her other venture, Confidence Through Conferences. She wants to encourage diversity at conferences by making those (often pricy!) networking events accessible to all.
Chanele McFarlane is the founder and editor-in-chief of Do Well Dress Well. Do Well Dress Well is a career lifestyle blog that provides practical and relatable content on personal branding, networking and professional development. With a goal of minimizing the gap between competence and confidence, Do Well Dress Well also leads a non-profit initiative called Confidence Through Conferences, which provides diverse women with complimentary and discounted tickets to minimize the financial barrier.
Chanèle McFarlane is a multiple award-winning personal branding expert, TEDx speaker and marketing communications specialist who is passionate about crafting meaningful stories and experiences. By day, she leads employer branding at a major financial institution.
Outside of work, Chanele is the Founder & Editor-in-Chief of Do Well Dress Well, a career lifestyle website that has cultivated a loyal online community around content on personal branding, networking, professional development and style. With a passion for professional development and 6+ years of digital marketing, PR and communications expertise, she serves as an advisory board member for Young Women in Business Toronto, Humber College’s Content Strategy program and Notable Life, Canada’s leading publication for driven young professionals. She also leads programming for two non-profit organizations - Women and Color, where she has built the curriculum and student experience for their public speaking bootcamp and Accelerate Her Future, a career accelerator for self-identified women of color in university and college programs.
A sought-after speaker at conferences, universities, colleges and organizations across North America, Chanèle has been recognized as one of PR in Canada’s Top 30 Under 30, one of the Top 100 Black Women to Watch in Canada and one of the Top 25 Women of Influence.